” The Legend of Shalimar ” by Bruno Aveillan featuring Natalia Vodianova

September 1st, 2013 / Beauty, Fashion, Fragrance, Video

Once upon a time in India, the love story between a Mughal emperor and his beloved wife…

In the 17th century troubadours immortalized on their sitars the love of Shah Jahan and Mumtaz Mahal. A true story became legend, exalted and magnified . This powerful emperor, cultivated in the secret of his heart , an indescribable passion for his divine wife . To protect their love, Mumtaz lived in a palace away from the bustle and chaos of the world, surrounded by beautiful gardens , called Shalimar .

A love like this need it a special place. So he created Taj Mahal for his goddess. The Taj Mahal will laugh Time and become a marvel admired by the world.

The love between the Mughal emperor, Shah Jahan and his wife Mumtaz Mahal inspired Jacques Guerlain to create Shalimar back in 1925.

The new ad for Guerlain, the fragrance, skin care and luxury makeup brand features the Russian model Natalia Vodianova and is shot in Jaipur. Directed by Bruno Aveillan and follows all the codes of luxury marketing : moody, surreal, arty farty but breathtakingly beautiful.

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain

Natalia Vodianova for La Legende de Shalimar by Guerlain Natalia Vodianova for La Legende de Shalimar by Guerlain
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Comments (10)

  • Elena

    September 1st, 2013

    Reblogged this on Elena Aradia Unofficial and commented:
    wow!

  • nica

    September 1st, 2013

    Wow ! The bottle alone leaves a lot to the imagination …

  • manchesterflickchick

    September 1st, 2013

    I’ve always loved the story of the Taj Mahal it’s so romantic. I didn’t know this is what the perfume was inspired by. Now I have to try it!

  • Snap Fragrance

    September 3rd, 2013

    Reblogged this on and commented:
    Very long but cool video :) Check it out!

  • Gary in NYC

    December 2nd, 2013

    The cliche story of the Taj Mahal sounds so romantic… but it overshadows the real tragedy that lies beneath it.

    “While it never fails to move and dazzle, one can scarcely forget that its history, like that of other monumental achievements of pre-modern (and even modern) states, is bound to oppression and slavery. Who thinks of the large force of serfs whose labor was exploited to satisfy the love of one man, and how brutal was the repression of the peasantry in order to increase the revenues of the state? Or consider this: is it not oppressive that the Taj charges an admission fee of Rs. 100, an amount that the majority of Indians still do not make in one day’s work, for the luxury of viewing it by moonlight?”

    If Shalimar evokes an impression of the Taj Mahal, it’s purely fantasy and ignorant of reality.