Ad campaign for Dita Von Teese Eyewear.
Photo By Lionel Deluy and John Juniper

Dita Von Teese has teamed up with DITA Inc. to create a line of vintage-inspired sunglasses . The fact that the burlesque starlet and the brand have the same name is not a coincidence : the co-founder of DITA Inc. John Juniper , in fact, chose the name of his own company , referring to Von Teese, his longtime friend . ” Dita Von Teese is the epitome of the woman, and has a unique grace . It evokes a feeling of all-American tied to a time that no longer exists , where people paid much attention to details and accessories , ” said Juniper  “The inspiration behind the Dita Von Teese collection was to create elegant feminine styles with a classic flare that women could wear on any occasion. Dita Von Teese personifies the quintessential woman with a sartorial grace that is unique.” Dita has also posed for the campaign last season , but this collection marks her debut in the world of eyewear .

“I don’t employ stylists; I’ve always been self-made and self-taught, so it makes sense for me to use my styling talent in a different way than just in creating my shows, photos and on the red carpet,” said Von Teese of expanding her fashion empire, which also includes fragrance, dresses and lingerie. “Although I love frames with retro flair, I don’t like to wear authentic vintage glasses because the proportion is rarely correct for a present-day face; they are usually too small, and end up looking grandmotherly,” she explained. “The way to capture the elegance and spirit of vintage style is to understand that it must be done with a contemporary twist to make it current and sexy. This is what this collection is about: sexy, wearable eyewear that conveys high-glamour and elegance.” She added, “It certainly isn’t a line of disposable fashion glasses; they’re made to last.”

The collection consists of ten models from classic cat-eye frames , as well as edgier metal and acetate cut-out frames. The line will be launched next month with prices ranging between 170 and 270 euros ( 235 to 285 dollars) .

PRETAVOIR , the luxury eyewear retailer is the only online shop that sell Dita’s collection. Pay them a visit for the entire Dita Von Teese Eyewear collection . PS : They ship worldwide and very fast which is something we love!

Dita Von Teese Eyewear.
Photo By Lionel Deluy and John Juniper

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